A Study on the Effect of Authenticity on Heritage Tourists’ Mindful Tourism Experience: The Case of the Forbidden City

While heritage tourism has been explored widely in the literature, there remains a need to further understand antecedent variables that influence tourist experiences such context. This study applied mindfulness theory, investigating effect of authenticity and on experience how influenced satisfaction loyalty. A structural model was used with eight proposed hypotheses based data collected spring 2021 from 363 Chinese visitors Forbidden City. Confirmatory factor analysis (CFA) equation modeling (SEM) were employed, enabling variable relations be tested. Results revealed significantly mindfulness, tourists’ experience. Furthermore, two dimensions